Made famous by Canadian rapper Drake, the Grand Vividus mattress by Swedish manufacturer Hästens and artist and designer Ferris Rafauli is a work of art that only the super-rich can afford.
This month, Architectural Digest magazine featured Drake’s 50,000 square-foot mansion in Toronto, and despite all the cool amenities presented, all anyone could talk about was the rapper’s luxurious-looking mattress. As you can probably imagine, this isn’t your run of the mill mattress, but a bespoke, hand-made masterpiece fit for an internationally-acclaimed artist worth over $150 million.
The Grand Vividus is the recently launched result of a collaboration between Swedish mattress-maker Hästens and artist and designer Ferris Rafauli. The first thing that draws your attention to it is the color (black), but then you notice other interesting elements, like the golden brass highlights and shagreen leather corners. Its specs are just as impressive as its look: it reportedly weighs half a ton, is made by hand and costs a whopping $390,000.
So what makes Drake’s mattress of choice so expensive? Well, the main element is apparently the amount of horse hair used in the manufacturing process, double that of Hästens’ second-most-expensive mattress, the Vividus Classic ($190,000).
But it’s not just about the horse hair, the Grand Vividus has considerably more springs, which reportedly enhance the feeling of floating when lying on the mattress, it takes mattress experts twice as long to make by hand (600 hours, compared to 300 for a Vividus Classic), and only 12 of them are made each year, so the exclusivity bumps up the price quite a bit.
Drake’s Grand Vividus was the first ever to leave the Hästens factory, but the Swedish manufacturer has already completed nine more, which have already been paid for in advance. This was only the original run though, the Swedish manufacturer plans to make 12 Grand Vividus mattresses a year moving forward.
While the super expensive mattress is definitely a status symbol, listening to Linus Adolfsson, who runs the Hästens Sleep Spa and the three Hästens stores in Los Angeles, talk about it, you would think it is the embodiment of Swedish sleep philosophy.
“In Sweden, sleeping isn’t just about sleeping, it’s about self-care,” the entrepreneur told VICE’s Noisey. “Your mattress should be the most important piece of furniture in your home. In Sweden, if your couch costs more than your mattress, people won’t understand. We have a completely different attitude to sleeping.”
“I didn’t come from a wealthy family, but my mattress cost more than my family’s car,” Adolfson added. “My parents knew it was important to give me the best sleep possible.”
The man is a born salesman, I’ll give him that, but unless the Grand Vividus comes with an included mansion, I couldn’t ever see myself paying $390,000 for it. But then again, it’s not meant for shoppers like me…
This month, Architectural Digest magazine featured Drake’s 50,000 square-foot mansion in Toronto, and despite all the cool amenities presented, all anyone could talk about was the rapper’s luxurious-looking mattress. As you can probably imagine, this isn’t your run of the mill mattress, but a bespoke, hand-made masterpiece fit for an internationally-acclaimed artist worth over $150 million.
The Grand Vividus is the recently launched result of a collaboration between Swedish mattress-maker Hästens and artist and designer Ferris Rafauli. The first thing that draws your attention to it is the color (black), but then you notice other interesting elements, like the golden brass highlights and shagreen leather corners. Its specs are just as impressive as its look: it reportedly weighs half a ton, is made by hand and costs a whopping $390,000.
So what makes Drake’s mattress of choice so expensive? Well, the main element is apparently the amount of horse hair used in the manufacturing process, double that of Hästens’ second-most-expensive mattress, the Vividus Classic ($190,000).
Drake’s Grand Vividus was the first ever to leave the Hästens factory, but the Swedish manufacturer has already completed nine more, which have already been paid for in advance. This was only the original run though, the Swedish manufacturer plans to make 12 Grand Vividus mattresses a year moving forward.
“In Sweden, sleeping isn’t just about sleeping, it’s about self-care,” the entrepreneur told VICE’s Noisey. “Your mattress should be the most important piece of furniture in your home. In Sweden, if your couch costs more than your mattress, people won’t understand. We have a completely different attitude to sleeping.”
The man is a born salesman, I’ll give him that, but unless the Grand Vividus comes with an included mansion, I couldn’t ever see myself paying $390,000 for it. But then again, it’s not meant for shoppers like me…
